Ready To Build

A Premium Activewear Brand?

If you’re ready to develop high-performance, premium-quality activewear, you’re in the right place.

Our manufacturers have produced for brands like Lululemon, Alo Yoga, Set Active, Beyond Yoga, and Girlfriend Collective, and we bring that same level of expertise to your brand.

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From Vision to Premium Product

You’re not creating merch.

You’re building a brand with intention, depth, and staying power.

But turning an idea into a high-quality garment requires navigating an industry full of technical details—specs, fit, fabrics, sampling, minimums, timelines.

You shouldn’t have to learn a whole new profession to bring your brand to life.

That’s what we’re here for.

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Real Clients. Real Brands. Real Results.

 
Caroline & Lizzy - Founders of Daughter Lessons NYC

Caroline and Lizzy came to us with a clear vision and the ambition to build a premium activewear brand, but they needed expert support to execute at a professional level.

Today, Daughter Lessons is carried by Anthropologie, Nordstrom, Urban Outfitters, and Nuuly, with repeated sellouts and growing visibility.

Their success wasn’t accidental. It was the result of:
âś” strong creative direction
âś” precise technical development
âś” premium sourcing
âś” a guided sampling process
âś” and a strategic launch plan

Your activewear vision deserves the same level of expertise. 

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Why Premium Founders Work With Us

 

We’re a full-service design and development studio for founders who want to create high-performance, premium activewear that stands out in the market and is built to scale.

We don’t just design apparel.

We build world-class products with the strategy, precision, and execution top brands use.

 

1. Creative Direction & Design

We refine your vision, outline your capsule, and create performance-ready designs built for your market.

2. Technical Development

We create professional tech packs - the blueprint your manufacturer needs to produce accurate, consistent samples.

3. Fabric & Trim Sourcing

You’ll get curated, premium options with performance-driven properties from mills that supply top-tier activewear brands.

4. Sampling & Fit Process

We manage all communication with the factory, handle revisions, and ensure samples match your vision.

5. Production Ready

Once samples are finalized, we help you move confidently into production with a manufacturer you can trust.

A Few World Class Brands We've Worked With

Founder & Head Designer

Hi! I'm Kayla Loken

What started with my mom teaching me how to sew turned into a career I never expected.

- Parsons School of Design alumni

- Innovative Apparel Award–Winning Designer

- CFDA-approved business owner.

I’ve designed for some of the biggest brands in New York City, and today I partner with founders around the world to build collections that sell - on runways, online, and on retail shelves.

There’s nothing better than seeing a client’s product on real customers in the real world.

And that’s what I want for you.
Not just a product, but a premium brand people love.

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Maggie & Grace, Recess Pickleball

"Our experience working with Apparel Launch has been absolutely incredible from start to finish."

 

"We were able to launch a full apparel collection in just four months by being in their apparel program & working with their team.

They took all of our inspiration, our mood board, and the kind of the feel and the colors that we wanted and turned it into incredible physical products. We worked with them from the very beginning on.

They helped us create original design concepts and develop high quality tech packs. They also introduced us to suppliers and the factories that we're currently working with, who are absolutely amazing.

We were really intimidated to launch into apparel just because it's such a big industry and there's, so many, concepts and words and things that you have to know and get right, and they were really great at holding our hands, walking us through the through the entire process, and really being an incredible support system. We're excited to to keep working with them on all future collections and into the next year!" 

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Caroline & Lizzy, Daughter Lessons NYC

"Working with Apparel Launch since starting our brand has been nothing short of a dream."

 

"The team is professional, very experienced, and their programs and services alway exceed our expectations.

But above all else, we truly trust Kayla & the Apparel Launch team so much.

We can always count on the team to have an opinion, problem-solve when necessary, and contribute such fresh and clean design ideas. 

Apparel Launch has become an integral part of our team and we absolutely LOVE working with them!"

 

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Make 2026 The Year Your Apparel Becomes Real

You don’t need fashion experience.

And you don’t need to figure this out alone.

You just need the right direction and the right partner.

Start by requesting a custom development quote and take your first step toward building a premium, profitable apparel brand.

Request Custom Development Quote