Your Premium Apparel Brand Starts With Clarity

Big ideas are great. But elevated brands begin with clear direction. Our free Design Direction Kit gives the exact framework serious founders need to organize their vision, clarify their design concept, and lay the foundation for a successful launch.

Get The Design Direction Kit

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From Vision to Premium Product

You’re not creating merch.

You’re building a brand with intention, depth, and staying power.

But turning an idea into a high-quality garment requires navigating an industry full of technical details—specs, fit, fabrics, sampling, minimums, timelines.

You shouldn’t have to learn a whole new profession to bring your brand to life.

That’s what we’re here for.

Real Clients. Real Brands. Real Results.

 
Caroline & Lizzy - Founders of Daughter Lessons NYC

When these founders came to us, they had a strong concept—but needed expert guidance to turn it into a premium, cohesive brand.

Today, Daughter Lessons is sold in Anthropologie, Nordstrom, Urban Outfitters, and Nuuly—with repeat sellouts, growing retail demand, and a roadmap for long-term success.

Everything began with a clear direction… and the right partner.

This is what we do at Apparel Launch.

We’re a full-service design & development studio for founders who want to build apparel that stands out, sells, and scales.

 

We turn early concepts into professionally developed products through:

 

Strategic creative direction

Premium design

Technical development

Fabric & manufacturer sourcing

Sampling & fit refinement

Production coordination

 

We simplify the complex so you can focus on what matters,
building a brand you’re proud of.

If you’re feeling overwhelmed or unsure of the next step, you’re not behind.

You’re simply one moment of clarity away.

Free Design Direction Kit

A Few World Class Brands We've Worked With

Founder & Head Designer

Hi! I'm Kayla Loken

What started with my mom teaching me how to sew turned into a career I never expected.

  • Parsons School of Design alumni
  • Innovative Apparel Award–Winning Designer
  • CFDA-approved business owner.

I’ve designed for some of the biggest brands in New York City, and today I partner with founders around the world to build collections that sell - on runways, online, and on retail shelves.

There’s nothing better than seeing a client’s product on real customers in the real world.

And that’s what I want for you.
Not just a product, but a premium brand people love.

Free Design Direction Kit
Maggie & Grace, Recess Pickleball

"Our experience working with Apparel Launch has been absolutely incredible from start to finish."

 

"We were able to launch a full apparel collection in just four months by being in their apparel program & working with their team.

They took all of our inspiration, our mood board, and the kind of the feel and the colors that we wanted and turned it into incredible physical products. We worked with them from the very beginning on.

They helped us create original design concepts and develop high quality tech packs. They also introduced us to suppliers and the factories that we're currently working with, who are absolutely amazing.

We were really intimidated to launch into apparel just because it's such a big industry and there's, so many, concepts and words and things that you have to know and get right, and they were really great at holding our hands, walking us through the through the entire process, and really being an incredible support system. We're excited to to keep working with them on all future collections and into the next year!" 

Caroline & Lizzy, Daughter Lessons NYC

"Working with Apparel Launch since starting our brand has been nothing short of a dream."

 

"The team is professional, very experienced, and their programs and services alway exceed our expectations.

But above all else, we truly trust Kayla & the Apparel Launch team so much.

We can always count on the team to have an opinion, problem-solve when necessary, and contribute such fresh and clean design ideas. 

Apparel Launch has become an integral part of our team and we absolutely LOVE working with them!"

 

Free Design Direction Kit

Make 2026 The Year Your Apparel Becomes Real

You don’t need fashion experience.

And you don’t need to figure this out alone.

You just need the right direction and the right partner.

Start with the Design Direction Kit and take your first step toward building a premium, profitable apparel brand.

Free Design Direction Kit