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About Us


Apparel Launch a full-service fashion design and development studio founded in the heart of New York City. 

We help entrepreneurs design and develop high quality apparel, and then we teach them how to sell it. 

We offer curated 1 on 1 services, where our team manages the entire process taking you from your initial idea through design, development, and launch.

We also offer a program called, The Best Seller Academy, where we teach you how to do everything yourself, to get you the same result, for a fraction of the cost. Within the Best Seller Academy you have ongoing support from our expert apparel coaches and designers. 


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Why We're Different


Most of our clients, who first discover us, are at the very beginning stages of building their apparel business.

They often feel overwhelmed, not sure exactly where to start, and many are nervous that their ideas might not be good enough to stand out in the competitive fashion industry.  

Our clients want to work with someone who can lead the way, help them think through details they weren't aware of, and ensure that they do everything right the first time around. 

Not only do we teach our clients how to develop high quality apparel, but we also teach them how to sell their apparel and build a profitable business.  


This is our secret sauce that sets us apart from the rest. 


Developing high quality apparel is an important first step. But what's even more important is understanding how to sell your apparel, so you can make more of an impact, and build profitable and sustainable business. 


Interested in learning more about our process? Click below to schedule a strategy session with one of our expert apparel coaches. 

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Check Out Our Brand Portfolio
Founder & Head Designer

Hi! I'm Kayla Loken

My story starts with a swollen face and a sewing machine. While recovering from just having had my wisdom teeth removed, my sweet mom taught me how to sew, and I would never see the world the same again.

Fast forward many years later I would be shocked to learn that I'm now a Parsons School Design Alumni, Innovative Apparel Award Winning Designer, and CFDA approved business owner.

I've worked for some of the biggest brand names in the heart of New York City. And now as the Founder of Apparel Launch, I feel so grateful to have the opportunity of working with hundreds of entrepreneurs, like you, and to help them develop sought after apparel brands. 

It's hard the beat the feeling of seeing your designs out in the world on strangers. I want to help as many people as possible, experience what it's like to see their apparel out in the world, and build sought after businesses.

Cofounder & Business Operations

Chase Loken

Chase plays an essential role in making Apparel Launch into the fun, thriving business it is today. 

‚ÄčA lot of people have great ideas, but figuring out how to organize those ideas and execute them, is the¬†secret sauce to success. Chase‚Äôs super power is helping our clients develop solid efficiencies within their business, and¬†reminding them how to celebrate their wins along the way.¬†

 At Apparel Launch, Chase has helped develop tools and resources for our clients so that every step, from initial strategy through sampling & selling, is crystal clear. With these tools you won’t waste any time questioning what to do next. You’ll also be rewarded with some fun at every new milestone you hit.

‚ÄčChase hopes to support every one of our clients through the lessons he‚Äôs learned, in order to help create more sustainable businesses that make the world a better place.

 Book Your Free Strategy Session Today!

Curious about whether or not your ideas are good enough to stand out and succeed? We're here for you! 

Click the button below to book some time with an expert designer.  

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